Business as innovators in social-ecological transitions to sustainable landscapes: the case of the Dutch Heineken brewery

Enterprises are significant drivers of sustainable land use in production landscapes. Sustainability is understood as the inclusion of landscape services in regional cycles of crops, energy, water and nutrients. We evaluate the role of social-ecological networks as demanders and suppliers of green infrastructure landscape services. We demonstrate that if businesses benefit from these services, they will more likely invest in them. This will increase the sustainability of supply chains and social corporate value. Examples are taken from an ongoing transition experiment in which a large brewery of Heineken plays a role as instigator.